Vienna, Austria, 29 September 2015 – Double A, a global company that produces high quality paper, will share its uniquely Asian sustainable business model at the 12th Office and Digital Printing Papers Conference, a premier international event in the paper industry which will be held on 15th – 16th October 2015 in Vienna, Austria. Mr. Thirawit Leetavorn, Double A’s Senior Executive Vice President will present its sustainable business model in the session ‘International Mills, Trade and Sustainability’.
Mr. Leetavorn will share the value of creating a differentiated consumer relevant brand and how Double A is adding value to the paper category.
“We are honored to represent Asia in the upcoming international conference for the paper industry. We are proud to showcase our uniquely Asian sustainable business model, the Double A Way. In my session, I will highlight Double A’s commitment to creating a global brand and value-adding products and services to our consumers, while taking into account our social and environmental responsibility”, said Mr. Leetavorn.
According to Double A, the key to adding value is a credible sustainability story. This is represented in the ‘Double A Way’ that is comprised of the three pillars of Double A brand essence, namely, sustainable wood source, social harmony among local communities and self-sufficient ‘No Waste’ production cycle.
Double A's quality starts with its Paper Tree from KHAN-NA that is grown by over 1.5 million Thai farmers. Over 100 million trees are planted in this manner, which makes Double A self-sufficient in raw materials. This process also ensures the sustainability and legality of the wood source, and helps preserve natural forests. Double A is also self-sufficient in electricity from renewable biomass and water from its own reservoir.
Over the years, Double A has established the brand and achieved high brand recognition and loyalty in Asia. However, Asia alone is not enough to build a global brand. In 2013, Double A successfully restarted the Alizay Paper Mill in France, the company’s first mill outside Thailand.
"Our investment in France has opened the door of opportunities for expansion in Europe. Alizay is a hub for the rest of Europe. Its proximity to seaport makes it well connected to the UK and the Atlantic coast. This has helped us gain export advantage, enhance our brand image, and to be more responsive to the needs of our customers in Europe, Middle East, North Africa and the USA’, added Mr. Leetavorn.
Mr. Leetavorn’s session is confirmed on 16th October 2015. Joining him are Mr. Klaus Peller (CEO, MONDI SYKTYVKAR) and Mr. Christian Chavassieu (MD, EFP-CHAVASSIEU & CIE).